Born out of his passion for sofubi and the designer toy world, UK-based artist/designer Luke Telford of newly formed Chokehazrd Toys comes with his debut figure, the jaw-dropping Noxious! Luke kindly explains a little bit about the project… “After collecting Sofubi toys for a while I found pretty quickly that I could not satisfy my love for these toys, no matter how many I accumulated. It was then I realised I needed to start making my own. A perfect way to express myself creatively and continue my love affair with Sofubi, I decided to take the leap and start up CHOKEHAZRD TOYS… I plan to produce many toys under the CHOKEHAZRD umbrella, but the 2 main toy design streams will be; BIO-HAZRD – Creatures born out of the chemical and biological disasters polluting our planet and NUKE-HAZRD – Creatures born from radiation and waste from nuclear disasters as well as the use of nuclear weapons.”
Kicking things off in the BIO-HAZRD camp, Noxious – designed and sculpted by Luke – stands at around 6.5″ tall, coming complete with a whopping 6 points of articulation and a removable eye that can be swapped between toys. Currently being prototyped over in Japan ahead of full soft vinyl production, Luke has set up a Kickstarter campaign for the figure which will go towards funding the final steel molds needed for casting. Offering up a range of different tiers for all budgets, £35 will secure the base figure in either purple, green or GID vinyl, whilst the highest, coming in at £120, includes a one-off custom, a blank figure, plus a t-shirt and sticker pack. Interested parties are going to need to head over to the Noxious campaign page here and get their pledge in before close on Wednesday, July 1st…



